Content strategy is the art of bringing the right content to the right people and the right place at the right time and in the right context. In modern Web design, the content strategy comes into play at the planning stage and throughout the process from conception to design and development to distribution and maintenance.
A content strategy is to make the right content available to the right people at the right time, in the right context, and to ensure that it is accurate, up-to-date, and appropriate through ongoing engagement. To do this, an exchange of ideas is necessary and requires a deep understanding of the audience, their needs and communication style. Otherwise, the content and the business it supports will fail.
We have to define the content clearly before we can talk about the content strategy. What is the content and what is the purpose? In its most basic form, the term “content” applies to anything that conveys meaningful information to a person. Content can be represented as text or graphics, images or video or audio. Look around and you’ll find content everywhere.
How we derive meaning from content depends on our environment, the language we use, our culture, parenting style and many other factors. Even more, we need to make the viewer associate one thing with another, and that’s what makes sense.
problem
How do we ensure that the message reaches the right audience and is understood? That’s what the content strategy is trying to solve, and that’s what makes the content strategy so interesting. While ultimately content is critical to content strategists, their real focus is on understanding content creators and their intentions, audiences and their needs and desires.
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