Design Aesthetics for the Web

Aesthetics.
Generally speaking, aesthetics is a field of philosophy, and practitioners can study beauty related to art. Plato begins by talking about the pleasure of beautiful qualities. Later, Aristotle further advanced the idea that the function of art is to create pleasurable experiences in the audience.

Many people would agree that something like the Mona Lisa is unquestionably beautiful. There may be historical, contextual and subjective factors to what is called “beauty”. In other words, beauty occurs when qualities such as color, shape and shape are combined in a pleasing aesthetic and intellectual way.
Good design can convey an emotion or a feeling that goes beyond the content of the design. First impressions count in design. In fact, they are so important that the aesthetic or aesthetic of the design can make a difference between positive and negative brand associations. Good design can create a positive feeling about a product or service. Design affects everything, and we can find examples of it everywhere. So, look around. Get inspired. Good design is everywhere.

The elements of design.
What are the elements of design? In terms of network design, it is generally believed that there are eight design elements, their colors, values, textures, shapes, forms, Spaces, lines and types.

Communications: Leading viewers through a design
Web design requires designers to consider not only the meaning and relative importance of a site’s content, but also to reflect on the user experience and anticipate the habits and needs of visitors. In examining how people look at web pages, heat map evidence suggests that eyes move across web pages in very specific ways. What this discovery tells us is that the most important content must be easily accessible for visitors who may be scanning your site quickly. Nielsen Norman Group further determined that the user would not read the text thoroughly, that the first two paragraphs of each page should contain the most important information, that all sections of each page should be clearly marked with headings, subheadings, paragraphs, and bulleted lists, and that we should really use images to draw attention to important areas inside and outside the F zone.

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